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About Us

Our History

AdviceLab Limited is an insurance and financial advisory service with a difference. Our small but experienced team recognise that everyone's situation is different and we work to your individual needs. 

 

We created AdviceLab because we believe in providing a personal service, listening to your needs and taking the time to understand what you want to achieve. This results in a protection package that suits you, not some sales targets.

 

To help us deliver the right outcome for you, we have access to a range of providers and products. We check in with you regularly and in the event your circumstances change, we'll work with you to redesign your protection package.

 

Most importantly, we're there when you need us most. In the event you do need to make a claim, we are there alongside you, advocating on your behalf.

AdviceLab is proud to be 100% New Zealand owned and operated.

Our Team

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Baden Phillips

Financial Adviser / Director

baden@advicelab.co.nz

027 202 0189

Mandy Zukerman

Financial Adviser / Director 

mandy@advicelab.co.nz

021 102 8170

Milly Seymour

Financial Adviser

milly@advicelab.co.nz

027 360 1000

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Pam Wickham

Adviser Support

contactus@advicelab.co.nz

04 939 1900

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Martina McLaughlan

Adviser Support

On Maternity Leave

Our Partners

We work with a range of quality insurers to suit your needs. Not bound by any sales quotas or incentives our advice is independent and focused on meeting your goals. When choosing an insurer we consider who will best suit your needs with product features, affordability, financial strength ratings and your short to long term goals. View all of our partners here.

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In 2019, Advicelab and 50 other financial service businesses became founding members of a cooperatively owned financial services network called Wealthpoint.  One of New Zealand’s largest independent financial adviser groups. As members of this network we are supported as advisers to continually operate at a high standard of quality assurance, continuing professional development and professional standards. 

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